Breaking Donations Records:
Big Brothers Big Sisters of Massachusetts Bay
Non-Profit
WHAT WE DID
Marketing Strategy
Event Marketing
Branding
Marketing Collateral
Website Design
Website Development
Donations
TECHNOLOGIES
HTML
CSS
Javascript
Font Awesome
PHP
MySQL
Wordpress
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The Challenge

"Big Night" is Boston's annual "Who's Who" fundraising party, celebrating and supporting one of the country’s leading one-to-one mentoring programs. Often attended by Boston celebrities, the party venues are big. The music acts, even bigger. The bottom-line effect on engagement and donations were becoming, well... little.


Our Approach

BBBSMB originally approached Think it First to concept a party theme, brand the event, and create a fleet of printed materials used to communicate with prospects and guests in hopes of garnering donations before, during and after the event. This is what BBBSMB had always done. And we quickly realized the approach would have achieved similar results to previous years. Rather than have a party, we thought, we wanted to have an impact!

Think it First first upped the ante with a brand new high-end design aesthetic to all printed materials. We created custom websites for each year's event (2010-2014), allowing us to promote the event in the digital space and creating new and original sponsorship opportunities. We spearheaded a coordinated email program that hit prospects during strategic times leading up to and after the event. To round out a bolstered tech effort, we implemented a mobile SMS and "text-to-donate" program for on-site event communication.

"Think it First is an essential marketing partner of Big Brothers Big Sisters of Mass Bay. For the past 5 years, they have been our go-to for outside creative insight, design, and technology solutions. Of course, it doesn't hurt that they also design beautiful work. Highly recommend this team of creative people to non-profits looking for the highest return on their marketing investment."

--Tricia Keck, Director of Events, BBBSMB

The Results
By utilizing both design and technology as tools to achieve the organization's broader marketing objectives, we have helped "Big Night" become Boston's premier "Party of the Year". The event has consistently raised almost $2 Million dollars annually, including more than $200,000 donated the day of the event. Currently, Think it First remains deeply engaged in the ongoing marketing processes of BBBSMB beyond the "Big Night" event and have helped the organization bootstrap a comprehensive marketing presence the whole year long.
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