J2 Communications is a premier Public Relations & Strategic Marketing agency serving the highly influential, suburban Philadelphia, Mainline. Jamie and her team are a powerhouse when it comes to building cultural significance into the brands they represent.
We designed the J2 Communications identity to appeal to influential, Mainline Socialites who meet and greet at lifestyle and charitable events. A small, but tactile letterpressed card was the ideal solution to easily fit in small handbags or purses and to create a memorable impression as the user ran their thumb along the lines of the “J2″ mark. Size and shape of the cards were also purposeful as a nod to the drink coasters often sharing the conversation table at special events. A custom, muted “red” ink color was then chosen for its approachable, light-hearted and fun attitude.
The J2 letterpress card was judged a winner in the annual “FOR PRINT ONLY” Awards. The FPO Awards is a judged competition organized by UnderConsideration, celebrating the best print work from around the world during 2010 – 11. The FPO Awards reward the most successful combinations of design and print production. Special thanks to our print partner for this project, Peter Fraterdeus of Exquisite Letterpress.
We designed the J2 Communications identity to appeal to influential, Mainline Socialites who meet and greet at lifestyle and charitable events. A small, but tactile letterpressed card was the ideal solution to easily fit in small handbags or purses and to create a memorable impression as the user ran their thumb along the lines of the “J2″ mark. Size and shape of the cards were also purposeful as a nod to the drink coasters often sharing the conversation table at special events. A custom, muted “red” ink color was then chosen for its approachable, light-hearted and fun attitude.
The J2 letterpress card was judged a winner in the annual “FOR PRINT ONLY” Awards. The FPO Awards is a judged competition organized by UnderConsideration, celebrating the best print work from around the world during 2010 – 11. The FPO Awards reward the most successful combinations of design and print production. Special thanks to our print partner for this project, Peter Fraterdeus of Exquisite Letterpress.
