Content Strategy - Think it First

Content Strategy

An integrated content strategy is not only good for SEO, but for your business.

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Without content, a website has only interactions and buttons. Today, effective managers are creating strategies around the development of effective and shareable web content in the age of social media and SEO. Teams have to plan around the type of content your site will need in order to attract and educate visitors, guide the experience on your site, and the workflows and responsibilities related to its development. Content strategy is also an important driver in the design of your site and ensures the front end is tightly aligned with the backend. Think it First creatives are effective strategists there to help in your business’s content development and organization needs.

Content strategy ensures your communications:

  • Reflect your core business goals
  • Are understandable and audience appropriate
  • Are useful to potential and current customers
  • Enhance your credibility
  • Are findable via search
  • Are up-to-date and factual
  • Are easily accessible
  • Are consistent across web, print, email, mobile and social

Content strategy includes (but is not limited to):

  • Help with CMS selection
  • Web site content (assessing, cataloging, organizing)
  • Content and information audits
  • Develop site analysis
  • Taxonomy
  • Information architecture
  • Writing and editing
  • Editorial guidelines
  • SEO
  • Social engagement
  • Content marketing (thought leadership, white papers, blogs)
  • Project management and program scoping
  • UI Design
  • UX Design
  • Data collection and analysis
  • Digital asset management
  • Presentations
  • User research
  • API integration