Using WordPress for Findability
Most websites get much fewer qualified visitors then they would like. Your website is only helping you if people can actually find it. We can help! Think it First implements a wide variety of SEO solutions for your WordPress website.
The following are areas where we take a functional and strategic approach toward improving the way that search bots see your website.
Our SEO Roadmap:
- URL Hierarchy Implementation
- Broken Internal Link Maintenance
- Security Review and Patch
- Unique Meta Content Creation
- Broken External Link Monitoring
- Sitemap Optimization and Preservation
- Crawlability Upkeep
- Optimize Slow Page Loads
- Redirect Loop Resolution
- Toxic Backlink Audit
A deeper dive into what is important to Google and other web crawlers:
Duplicate Links
Webpages are considered duplicate if they contain identical or nearly identical content. Excessive duplicate content may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicate content across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban the page. Please note that crawler may flag webpages as duplicates if there is too much text in your website’s navigation compared to the amount of unique text on the page.
Broken Internal Links
Broken internal links can cause a webpage to return an error status or will attempt to call in images with broken or non-existent links. This can occur due to an incorrect or malformed URL, or because the page the link is leading to is broken or no longer exists, etc. Multiple broken internal links may discourage users from visiting other pages of a website. Also, broken links prevent crawlers from indexing a site properly. As a result, the website rank may be downgraded.
Mixed Content
If a website contains any elements that are not secured with HTTPS, this may lead to security issues. Moreover, browsers will warn users about loading unsecure content, and this may negatively affect user experience and reduce their confidence in the website.
Duplicate Title Tags & Meta Descriptions
Crawler reports pages that have duplicate title tags and meta descriptions only if they are exact matches. Duplicate title tags and meta descriptions on different pages mean a lost opportunity to use more relevant keywords. Also, duplicate they make it difficult for search engines and users to differentiate between different webpages.
Broken External Links
Broken external links lead users from one website to another and bring them to non-existent webpages or will attempt to call in images with broken or non-existent links. Multiple broken links negatively affect user experience and may worsen search engine rankings because crawlers may think that the website is poorly maintained or coded.
Incorrect Sitemap Pages
Only good pages intended for visitors should be included in the sitemap.xml file.
This error is triggered if the sitemap.xml contains URLs leading to webpages with the same content. Populating the file with such URLs will confuse search engine robots as to which URL they should index and prioritize in search results. Most likely, search engines will index only one of those URLs, and this URL may not be the one that should be promoted in search results.
5XX Status Codes
These errors prevent users and search engine robots from accessing webpages, and can negatively affect user experience and search engines’ crawlability. This will in turn lead to a drop in traffic driven to a website.
Crawlability Upkeep
Please note that “page load speed” usually refers to the amount of time it takes for a webpage to be fully rendered by a browser. However, crawler only measures the time it takes to load a webpage’s HTML code – load times for images, JavaScript and CSS are not factored in.
Redirect Chains/Loops
Long redirect chains and infinite loops lead to a number of problems that can damage SEO efforts. They make it difficult for search engines to crawl a site, which affects crawl budget usage and how well webpages are indexed, slows down a site’s load speed, and, as a result, may have a negative impact on rankings and user experience.
Orphaned Pages
A webpage that is not linked to internally is called an orphaned page. If a page has valuable content but is not linked to by another page on a website, it can miss out on the opportunity to receive enough link juice. Orphaned pages that no longer serve their purpose confuse users and, as a result, negatively affect their experience. It is also bad practice to have orphaned pages in the sitemap.xml file
Toxic Backlink Audit
PageRank is Google’s opinion of the importance of a page based on the incoming links from other sites. In general, a link from a site is regarded as a vote for the quality of your site. In some circumstances, incoming links can affect Google’s opinion of a page or site.
And more… There is a lot that can be done to help your website show better to the world, let’s get started.
