Web Application & User Interface (UI) Design - Think it First

Web Application & User Interface (UI) Design

Designing screens and dashboards for better user interaction and adoption.

Better UI begins with understanding user needs

The creative process that goes into effective user interface (UI) design requires an in-depth understanding of a user’s needs, as well as an understanding of the expectations of their industry. Whether it’s for a web or mobile app, the best UI design understands that form and function go hand-in-hand. Our job is to create long-term value by building UI tools that help users achieve their goals. We take in feedback from stakeholders and users and never prioritize aesthetic style and trends over consistency and functionality.

Think it First designers are flexible and highly cooperative. We can assist with some or all stages of a project’s development cycle, and are agile enough to adapt our creative and design processes for any type of client. Whatever the specifics of your business, we’ll make your users productive, and will develop innovative design solutions that help you achieve your long-term goals.

We focus on creating a visual design language that combines the classic principles of successful design along with the custom needs of your application. We work closely with your team members to design and develop color palettes, style guidelines and layouts that reflect your brand, while also enhancing the usability of your web application or product’s UI. Our approach allows for a unified user experience and rapid growth. All components are made in the same style and can easily be integrated into new pages and projects, allowing you to create new solutions as your idea matures.

To ensure smooth future development and easy expandability, we often put together a set of guidelines that provide an overview of design patterns, fonts and styles, layout structure, color palette, and a list of technical considerations and constraints.

Contact us to discuss how we can partner in your application’s success!

Invite our UX design process into your project and save time and money

  • Avoid development of unnecessary product features
  • Remove technical roadblocks
  • Guide better development/design documentation and procedures
  • Improve usability
  • Increase chance of acceptance by users
  • Coordinate broad business goals with design and development
  • Evade early mistakes with prefunding prototypes

User Experience Design Services

Many clients come to us with a great idea for a new product, but for which they do not know how make a reality. Or, perhaps it is a useful and widely used product that has a poor user experience. We excel at helping clients in these situations. As part of Think it First’s overall design process, here’s some of the solutions we provide in the UX Design sphere:


  • Website audits
  • Application reviews
  • Content inventories
  • Visual Design
  • Graphic design & mockups
  • Content style guides
  • Information Architecture
  • Sitemaps
  • Application structure
  • Wireframes
  • Prototypes
  • User flow diagrams
  • User personas

Interaction Design

  • Visual storytelling
  • Interface design
  • Interface testing
  • Usability
  • A/B testing
  • Analysis of users
  • Accessibility
  • Alternative text
  • Transcripts for video and podcasts