Building a Brand from the Ground Up

A leading payroll, HR and benefits solution, Payday was born out a recent merger between two organizations that had long collaborated with each other. As the partnership reached a new level, we developed a strategy that ensured a singular, cohesive digital presence for the new brand. Highlights include a from-scratch web experience, content strategy and copy writing and positioning.

The result? We helped Payday launch a vibrant, approachable and engaging brand.