A sophisticated enterprise WordPress solution for a ratings and reviews platform running a suite of websites with multivariate testing and AI personalization.
Consumer Rating makes it easier for consumers to source reliable product information and expert third-party reviews. Leveraging the power of intent marketing, AI, data-backed research, and high-quality third-party reviews, Consumer Rating has made a splash with its ability to drive traffic and conversions for its e-commerce retailer affiliates in categories such as Mattresses, Dog Food Delivery, Diet Plans, Invisible Braces, and many many more.
Consumer Rating chose Think It First to design and develop the corporate identity, media kit, banner ads, and a parent website powered by a custom WP backend running a Sage10 backbone. The website’s sophisticated infrastructure allows admins to use a large set of modular content tools and custom parameters for limitless front-end configurations and content visibility. We also helped CR develop a strategy and functionality for multivariate testing and custom personalization. This allows CR admins to tweak, test, and scale up or down the visibility of affiliate partner brands on the front end by leveraging integrations with the If/So platform and custom functionality.
TIF installed environmental monitoring systems to keep things running smoothly and alert of customer issues, traffic spikes, outages, and more.
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