Design
How to Write a Creative Brief (And Why Doing it Right Matters)
June 30, 2023 - By Kelly Lineman

A creative brief is a document that details a design project. It serves as a roadmap, addressing the who, the what, the why and the when. Typically, the recipient of the project’s output will provide the raw input for the design team to synthesize into a document for review.
Simple enough, right? You’d think so, but a creative brief blends unmistakable clarity and uninterpretable detail. That’s sometimes harder to do than it sounds. (more…)