A sophisticated enterprise WordPress solution for a ratings and reviews platform running a suite of websites with multivariate testing and AI personalization.

Consumer Rating makes it easier for consumers to source reliable product information and expert third-party reviews. Leveraging the power of intent marketing, AI, data-backed research, and high-quality third-party reviews, Consumer Rating has made a splash with its ability to drive traffic and conversions for its e-commerce retailer affiliates in categories such as Mattresses, Dog Food Delivery, Diet Plans, Invisible Braces, and many many more.

Consumer Rating chose Think It First to design and develop the corporate identity, media kit, banner ads, and a parent website powered by a custom WP backend running a Sage10 backbone. The website’s sophisticated infrastructure allows admins to use a large set of modular content tools and custom parameters for limitless front-end configurations and content visibility. We also helped CR develop a strategy and functionality for multivariate testing and custom personalization. This allows CR admins to tweak, test, and scale up or down the visibility of affiliate partner brands on the front end by leveraging integrations with the If/So platform and custom functionality.

TIF installed environmental monitoring systems to keep things running smoothly and alert of customer issues, traffic spikes, outages, and more.

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What We Did

UI/UX Design
Digital Strategy
Front End Development
WordPress
Banner Ads
GA4/GTM

Consumer Rating Desktop and Mobile layouts

A digital strategy for scale and flexibility

Soon after launch, the CR corporate site quickly became sustainable. We then worked with CR to develop a digital strategy for scaling the business by developing a modular, global system/platform for spinning up websites for new categories of business with minimal effort while maintaining the flexibility of individual, unique WordPress installs. Each new category CR decided to pursue became an effort in branding and theme development that maps back to a TIF-developed global system. So far together, we have developed new brands and category websites for:

DogFoodRanking desktop and mobile layouts

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Mattress Authority Desktop and Mobile layouts

Mattress Authority color palette and icons

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TopWeightLoss Desktop and Mobile Layouts

Check out Top Weight Loss

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Think it First was always open to finding a solution for our challenges. I’ve worked with other agencies and felt that their push back to project ideas was more of a useless rule than a best practice. However, Think it First came to my team with well-researched suggestions but was open to pushback. They were a beautiful blend of pushback and solution-presentation that I hadn’t experienced before in my career. Think it First is, without a doubt, the best design and development company I’ve worked with in my 20-year career. They’re a small, nimble, but effective group of designers.

Blake Harrison, CEO Consumer Rating

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