blog

<div class="container-fluid post-content-block position-relative">
        <div class="theme-mode-wrapper position-sticky">
            <label class="switch">
                <input id="theme-control-switch" type="checkbox">
                <span class="slider d-flex align-items-center round">
                    <span class="light z-2">
                        <svg xmlns="http://www.w3.org/2000/svg" class="rest" width="23.5" height="23.5" viewBox="0 0 23.5 23.5">
                            <g id="Group_15689" data-name="Group 15689" transform="translate(0.75 0.75)">
                                <ellipse id="Ellipse_1283" data-name="Ellipse 1283" cx="4.193" cy="4.193" rx="4.193" ry="4.193" transform="translate(6.806 6.807)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                <g id="Group_15688" data-name="Group 15688">
                                    <line id="Line_2279" data-name="Line 2279" y1="4.84" transform="translate(11.001)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2280" data-name="Line 2280" x1="3.62" y1="3.59" transform="translate(3.065 3.066)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2281" data-name="Line 2281" x1="4.84" transform="translate(0 11)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2282" data-name="Line 2282" x1="3.62" y2="3.573" transform="translate(3.065 15.361)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2283" data-name="Line 2283" y2="4.84" transform="translate(11.001 17.16)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2284" data-name="Line 2284" x2="3.543" y2="3.573" transform="translate(15.391 15.361)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2285" data-name="Line 2285" x2="4.84" transform="translate(17.16 11)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2286" data-name="Line 2286" y1="3.59" x2="3.543" transform="translate(15.391 3.066)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                </g>
                            </g>
                        </svg>
                        <svg xmlns="http://www.w3.org/2000/svg" class="hover" width="23.5" height="23.5" viewBox="0 0 23.5 23.5">
                            <g id="Group_15689" data-name="Group 15689" transform="translate(0.75 0.75)" opacity="0.498">
                                <ellipse id="Ellipse_1283" data-name="Ellipse 1283" cx="4.193" cy="4.193" rx="4.193" ry="4.193" transform="translate(6.806 6.807)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                <g id="Group_15688" data-name="Group 15688">
                                    <line id="Line_2279" data-name="Line 2279" y1="4.84" transform="translate(11.001)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2280" data-name="Line 2280" x1="3.62" y1="3.59" transform="translate(3.065 3.066)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2281" data-name="Line 2281" x1="4.84" transform="translate(0 11)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2282" data-name="Line 2282" x1="3.62" y2="3.573" transform="translate(3.065 15.361)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2283" data-name="Line 2283" y2="4.84" transform="translate(11.001 17.16)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2284" data-name="Line 2284" x2="3.543" y2="3.573" transform="translate(15.391 15.361)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2285" data-name="Line 2285" x2="4.84" transform="translate(17.16 11)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2286" data-name="Line 2286" y1="3.59" x2="3.543" transform="translate(15.391 3.066)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                </g>
                            </g>
                        </svg>
                        <svg xmlns="http://www.w3.org/2000/svg" class="active" width="23.5" height="23.5" viewBox="0 0 23.5 23.5">
                            <g id="Group_15689" data-name="Group 15689" transform="translate(0.75 0.75)">
                                <ellipse id="Ellipse_1283" data-name="Ellipse 1283" cx="4.193" cy="4.193" rx="4.193" ry="4.193" transform="translate(6.806 6.807)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                <g id="Group_15688" data-name="Group 15688">
                                    <line id="Line_2279" data-name="Line 2279" y1="4.84" transform="translate(11.001)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2280" data-name="Line 2280" x1="3.62" y1="3.59" transform="translate(3.065 3.066)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2281" data-name="Line 2281" x1="4.84" transform="translate(0 11)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2282" data-name="Line 2282" x1="3.62" y2="3.573" transform="translate(3.065 15.361)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2283" data-name="Line 2283" y2="4.84" transform="translate(11.001 17.16)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2284" data-name="Line 2284" x2="3.543" y2="3.573" transform="translate(15.391 15.361)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2285" data-name="Line 2285" x2="4.84" transform="translate(17.16 11)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                    <line id="Line_2286" data-name="Line 2286" y1="3.59" x2="3.543" transform="translate(15.391 3.066)" fill="none" stroke="#fff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" />
                                </g>
                            </g>
                        </svg>
                    </span>
                    <span class="dark z-2">
                        <svg xmlns="http://www.w3.org/2000/svg" class="rest" width="20.5" height="20.5" viewBox="0 0 20.5 20.5">
                            <g id="Half_Moon" transform="translate(0.75 0.75)">
                                <path id="Path_7981" data-name="Path 7981" d="M39,31.145A7.945,7.945,0,0,1,27.856,20a9.365,9.365,0,0,0-5.025,2.508A9.661,9.661,0,1,0,36.493,36.17,9.364,9.364,0,0,0,39,31.145Z" transform="translate(-20.001 -20)" fill="none" stroke="#3c3c3c" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="1.5" />
                            </g>
                        </svg>
                        <svg xmlns="http://www.w3.org/2000/svg" class="hover" width="20.5" height="20.5" viewBox="0 0 20.5 20.5">
                            <g id="Half_Moon" transform="translate(0.75 0.75)" opacity="0.498">
                                <path id="Path_7981" data-name="Path 7981" d="M39,31.145A7.945,7.945,0,0,1,27.856,20a9.365,9.365,0,0,0-5.025,2.508A9.661,9.661,0,1,0,36.493,36.17,9.364,9.364,0,0,0,39,31.145Z" transform="translate(-20.001 -20)" fill="none" stroke="#191919" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="1.5"/>
                            </g>
                        </svg>
                        <svg xmlns="http://www.w3.org/2000/svg" class="active" width="20.5" height="20.5" viewBox="0 0 20.5 20.5">
                            <g id="Half_Moon" transform="translate(0.75 0.75)">
                                <path id="Path_7981" data-name="Path 7981" d="M39,31.145A7.945,7.945,0,0,1,27.856,20a9.365,9.365,0,0,0-5.025,2.508A9.661,9.661,0,1,0,36.493,36.17,9.364,9.364,0,0,0,39,31.145Z" transform="translate(-20.001 -20)" fill="none" stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-miterlimit="10" stroke-width="1.5"/>
                            </g>
                        </svg>
                    </span>
                </span>
            </label>
        </div>
        <div class="row">
            <div class="post-content col-md-20 col-lg-16 col-xl-12 offset-md-2 offset-lg-4 offset-xl-6 offset-sm-0 tif-mb-md-50 tif-mb-40">
                <p>A creative brief is a document that details a design project. It serves as a roadmap, addressing the who, the what, the why and the when. Typically, the recipient of the project’s output will provide the raw input for the design team to synthesize into a document for review.</p>
<p>Simple enough, right? You’d think so, but a creative brief blends unmistakable clarity and uninterpretable detail. That’s sometimes harder to do than it sounds.<br />
</p>
<p>Here’s how we work with our clients to craft creative briefs.</p>
<p>&nbsp;</p>
<h3 style="text-align: center; color:#f16251">Assume No Prior Knowledge</h3>
<p>It’s easy for the creative brief writer to omit details they themselves are already familiar with, but it’s super important to write as if your audience has no prior knowledge of the project.</p>
<p>Be crystal clear in defining the project, its purpose and what the expected milestones, deliverables and timelines are.</p>
<p>If there are relevant background materials such as brand guides or established documentation, include links to those items along with contextual notes.</p>
<p>&nbsp;</p>
<h3 style="text-align: center;color:#f16251">Lots of Short Sentences &gt; Long Meandering Paragraphs</h3>
<p>Again, it’s all about clarity. Designers who execute creative briefs appreciate bite-sized direction. It establishes guardrails. It leaves less room for interpretation. (See what I’m doing here? 😉)</p>
<p>&nbsp;</p>
<h3 style="text-align: center;color:#f16251">Use Design Elements!</h3>
<p>Design is communication and a creative brief is the perfect place to apply some. Utilize different font sizes to establish sections. Use bullets and numbering. Better yet, design a template for your creative briefs. This way the brief is quick and simple to navigate, digest and reference.</p>
<p>&nbsp;</p>
<h3 style="text-align: center;color:#f16251">If Appropriate, Assign Roles and Responsibilities</h3>
<p>Defining who will do what (and in what sequence) will ensure that everyone on the project knows both what they’re responsible for and what they’re not responsible for. (The latter there is just as important as the former.) The more a creative brief can establish accountability and clarity around expectations, the better.</p>
<p>&nbsp;</p>
<h3 style="text-align: center; color:#f16251">Share Your First Draft with Someone Not Involved in the Project</h3>
<p>Does it make sense to them? Can they accurately understand the objectives, the process and the roles? Does anything strike them as ambiguous or open-ended? Ask someone not involved in the project to read the creative brief and describe in their own words what it says. If you pass that test, you’re likely in good shape. And if you don’t, better to know now instead of later!</p>
            </div>
            <div class="share-wrapper d-flex justify-content-center align-items-center tif-mb-md-80 tif-mb-70">
                <p class="tif-font-xs tif-font-tertiary tif-mb-0 text-uppercase tif-mr-md-50 tif-mr-40">Share this</p>
                <a href="https://www.facebook.com/sharer/sharer.php?u=https://wp.thinkitfirst.com" class="facebook tif-mr-md-35 tif-mr-25" target="_blank"></a>
                <a href="https://twitter.com/intent/tweet?text=How to Write a Creative Brief (And Why Doing it Right Matters)&#038;url=https://wp.thinkitfirst.com" class="x tif-mr-md-35 tif-mr-25" target="_blank"></a>
                <a href="https://www.linkedin.com/shareArticle?mini=true&#038;url=https://wp.thinkitfirst.com&#038;title=&#038;summary=A creative brief is a document that details a design project. It serves as a roadmap, addressing the who, the what, the why and the when. Typically, the recipient of the project’s output will provide the raw input for the design team to synthesize into a document for review.
Simple enough, right? You’d think so, but a creative brief blends unmistakable clarity and uninterpretable detail. That’s sometimes harder to do than it sounds.&#038;source=https://wp.thinkitfirst.com" class="linkedin" target="_blank"></a>
            </div>
        </div>
    </div>


<div class="featured-posts-block text-center">
    <div class="container-fluid position-relative tif-black-color tif-pt-md-125 tif-pt-60 tif-pb-md-100 tif-pb-50">
        <div class="bg tif-bg-white"></div>
        <div class="top-section">
                            <h2 class="title tif-h1 position-relative tif-mb-0">More Related</h2>
                    </div>
    </div>
    <div class="posts-wrapper">
                    <div class="container-fluid post position-relative tif-pt-md-85 tif-pt-40 tif-pb-md-100 tif-pb-50" style="background: url(https://wp.thinkitfirst.com/wp-content/uploads/2023/11/TIFBlog_Wireframessuck.jpg) center/cover no-repeat;">
                <div class="row">
                    <div class="col-md-18 col-lg-16 col-xl-14 offset-md-3 offset-xl-4 offset-xl-5 offset-sm-0 z-2">
                        <p class="category tif-font-tertiary tif-font-xs text-uppercase tif-mb-md-20 tif-mb-15"></p>
                        <h2 class="tif-mb-md-25 tif-mb-20">Traditional Wireframing Sucks</h2>
                        <p class="tif-mb-0">More often than not, a wireframe deliverable is a bunch of boxes and some squiggly lines. It&#8217;s static and unclickable, foregoing any sense of interactivity and realness. A client looks at them and thinks… Ok… these look… fine? Best case, they trust you and let you do your thing. Worst case, they start to wonder what they’re paying for.</p>
                    </div>
                </div>
                <a href="/blog/traditional-wireframing-sucks/" class="stretched-link"></a>
            </div>
                    <div class="container-fluid post position-relative tif-pt-md-85 tif-pt-40 tif-pb-md-100 tif-pb-50" style="background: url(https://wp.thinkitfirst.com/wp-content/uploads/2021/08/TIF_BlogThefold.png) center/cover no-repeat;">
                <div class="row">
                    <div class="col-md-18 col-lg-16 col-xl-14 offset-md-3 offset-xl-4 offset-xl-5 offset-sm-0 z-2">
                        <p class="category tif-font-tertiary tif-font-xs text-uppercase tif-mb-md-20 tif-mb-15"></p>
                        <h2 class="tif-mb-md-25 tif-mb-20">It’s Time to Stop Designing for “The Fold”</h2>
                        <p class="tif-mb-0">Back when newspapers reigned supreme, there was a layout concept that publishers adhered to called “the fold.” The idea was to put the most important headlines and stories at the top of the front page, quite literally above where the paper folded, in order to attract buyers. By and large, it worked.</p>
                    </div>
                </div>
                <a href="/blog/its-time-to-stop-designing-for-the-fold/" class="stretched-link"></a>
            </div>
                    <div class="container-fluid post position-relative tif-pt-md-85 tif-pt-40 tif-pb-md-100 tif-pb-50" style="background: url(https://wp.thinkitfirst.com/wp-content/uploads/2022/12/TIF_BlogDesignSystemFeatured.png) center/cover no-repeat;">
                <div class="row">
                    <div class="col-md-18 col-lg-16 col-xl-14 offset-md-3 offset-xl-4 offset-xl-5 offset-sm-0 z-2">
                        <p class="category tif-font-tertiary tif-font-xs text-uppercase tif-mb-md-20 tif-mb-15"></p>
                        <h2 class="tif-mb-md-25 tif-mb-20">What is a Design System and Why Should You Care?</h2>
                        <p class="tif-mb-0">Underneath that delightful, satisfying user experience is a design system, a collection of visual and technical definitions that rule a product. Here&#8217;s why business leaders need to pay attention to them.</p>
                    </div>
                </div>
                <a href="/blog/what-is-a-design-system-and-why-should-you-care/" class="stretched-link"></a>
            </div>
            </div>
</div>

Design

How to Write a Creative Brief (And Why Doing it Right Matters)

AI Consulting and Development

Website Care Plans

Custom Website Design & Build

Solutions

Website Growth Plans

Book a Strategy Call

Capabilities

Referrals

Job Openings

Privacy Policy

Let's join forces.

Most agency newsletters are a little in love with themselves. This ain’t that.