Oli
OLI
A full brand and website redesign for a global leader in electrolyte thermodynamics, with streamlined architecture, modern design, a modular component library, and integrated lead generation.
OLI is a global leader in electrolyte thermodynamics, the science that helps industries model and predict chemical behavior with precision. They needed a digital presence that reflected their technical expertise and spoke clearly to a range of audiences, from engineers to executives. We refined their visual identity with modern iconography and a cleaner color system, then built a modular, flexible website that organizes complex information into an intuitive, easy-to-navigate experience. Integrated with SalesForce and Pardot for lead capture and user tracking, the new platform strengthens OLI’s position as the trusted authority in industrial chemistry modeling.
The challenge: translate complex electrolyte thermodynamics expertise into a clear digital experience that connects with engineers and business leaders — while driving qualified leads.
OLI needed a website that could speak to very different audiences — from chemical engineers fluent in thermodynamic modeling to business leaders responsible for major software investments. The challenge was to keep the science accurate and credible while making complex ideas clear and approachable. The new platform also had to organize a huge library of technical content and integrate a lead generation system that could capture and qualify prospects across industries.
Our Solution
We approached the challenge by creating a clean, modern website design that organizes OLI’s complex offerings into clear, approachable categories. We introduced a refined icon system and color palette that bring clarity and structure to complex content, helping users navigate the site with confidence. The flexible information architecture supports a wide range of technical resources while keeping navigation intuitive for different audience types. With Pardot integration supporting lead capture and follow-up, the new site builds credibility and makes it easier for potential clients to connect with OLI.
Our Approach
Simplifying complexity to generate qualified leads
Design
We evolved OLI’s logo into a complete brand identity with a modern icon system, illustrative graphics, and a refreshed color palette.
Build
We built a flexible, modular, and scalable website designed to organize and present extensive technical content with clarity.
Grow
We continue to partner with OLI to optimize the site for stronger lead generation, strategic website enhancements, and deeper user engagement through a website care plan.
Results
Clear Communication
The new site tells OLI’s story clearly. It shows who they are, what they do, and why it matters — turning complex science into simple, confident storytelling that connects with every visitor.
Scalable Content
The flexible site architecture and modular design and build approach support a large and growing library of technical resources, keeping complex information organized and easy to navigate.
Salesforce & Pardot Integration
Seamless integration with Salesforce and Pardot powers lead capture and user registration, turning site engagement into measurable opportunities.
Why It Works
The OLI project succeeded because we made complex expertise easy to understand and explore online. The updated brand and site bring OLI’s technical expertise to life, making its value instantly clear to every visitor. A flexible, scalable content management system supports continued growth, ensuring the platform remains a trusted resource for the global electrolyte thermodynamics community.
Complex expertise deserves elegant presentation.
Want results like these?
Technical software company needing better lead generation? Our web development and digital marketing services help B2B technology companies translate complex expertise into conversion-optimized websites that attract qualified prospects.
Book a Strategy Intro Call
