Payday

A new website and rebrand for a regional HR, benefits, and payroll technology provider.

Payday Payroll needed help after its merger with TricoreHCM. The two brands would become one under the name, Payday. Think It First stepped in and delivered a full rebrand, complete with new brand messaging and a myriad of corporate identity, social media, and marketing collateral.

We then turned our attention to the application of the brand on the website where it came alive. Our bold messaging, vibrant color palette, custom icon set, typography, and photography aptly position Payday as the forward-thinking company they are. The site is built on WordPress with a custom library of content modules to allow site admins to create virtually any page they could imagine. We also created a customizable and scalable digital sales tool that walks the user through videos, audio, and imagery showing a sequential flow.

In a mundane industry like payroll, it pays to shine bright.

Visit the Site

What We Did

UI/UX DESIGN
BRANDING
DIGITAL STRATEGY
CONTENT & COPY
FRONT END DEVELOPMENT
MARKETING COLLATERAL
WORDPRESS

Think it First has given us 100% throughout the process. The team is passionate about their work, and they’ll stand up and speak to their ideas when they know something is right. They won’t die on a hill at the risk of losing a client, but, when they do stand their ground, they have professional, thoughtful reasons for doing so.

As a result, we now have a website that stands out from the competition. They understood that we operate in an industry that’s very cut-and-dry and helped create a brand that has colors, language, and a voice. It was really a process of putting the human element back into our site, which made for such a different experience compared to our competitors.

Sales & Marketing Director, Payday Payroll

Read The Review

Related Results

Consumer Rating

A sophisticated enterprise WordPress solution for a ratings and reviews platform running a suite of websites with multivariate testing and AI personalization.

GAP Golf

An iterative approach to improving their website supports the organizational growth and storied past of the oldest regional golf association in the country.

Elm Wealth

A sophisticated WordPress framework helps one Philadelphia wealth management firm administrate a better content experience for a site supporting an exclusive network of high net-worth investors.

Let's join forces.

Whether we become partners for the long haul or just quick friends, you’ll be happy you took the time to speak with us.

Request a Proposal

Most agency newsletters are a little in love with themselves. This ain’t that.