Payday
Payday
A new website and rebrand for a regional HR, benefits, and payroll technology provider.
Payday Payroll needed help after its merger with TricoreHCM. The two brands would become one under the name, Payday. Think It First stepped in and delivered a full rebrand, complete with new brand messaging and a myriad of corporate identity, social media, and marketing collateral.
We then turned our attention to the application of the brand on the website where it came alive. Our bold messaging, vibrant color palette, custom icon set, typography, and photography aptly position Payday as the forward-thinking company they are. The site is built on WordPress with a custom library of content modules to allow site admins to create virtually any page they could imagine. We also created a customizable and scalable digital sales tool that walks the user through videos, audio, and imagery showing a sequential flow.
In a mundane industry like payroll, it pays to shine bright.
Think it First has given us 100% throughout the process. The team is passionate about their work, and they’ll stand up and speak to their ideas when they know something is right. They won’t die on a hill at the risk of losing a client, but, when they do stand their ground, they have professional, thoughtful reasons for doing so.
As a result, we now have a website that stands out from the competition. They understood that we operate in an industry that’s very cut-and-dry and helped create a brand that has colors, language, and a voice. It was really a process of putting the human element back into our site, which made for such a different experience compared to our competitors.
Sales & Marketing Director, Payday Payroll
