Pearl Properties
Pearl Properties
A new site, tenant-facing mobile app, digital marketing strategy, and brand collateral to put this Philadelphia Commercial Real Estate company on track to expand its footprint.
Located in Center City and embedded in Philadelphia’s most vibrant neighborhoods, Pearl’s numerous Rittenhouse and Washington Square properties are designed to ensure that residents are one stop away from where they work, study, or play. Over the past 10 years, we’ve worked with Pearl to deliver a brand experience that is consistent across both the digital and real worlds to keep the prospective tenant pipeline full and occupancy rates high. From web design and development to a sophisticated tenant-facing mobile app, to repositioning the brand portfolio and assets, content strategy, digital ad campaigns, and reporting, our partnership is built on trust and vision.
View the Site
It started with a vision and a website
We worked with Pearl to design and build a flexible, custom WordPress platform that would highlight a growing roster of ambitious luxury apartment construction projects. This site would become the home for all properties within the Pearl portfolio and require an enterprise WordPress content management system to creatively display interactive floor plans for individual units within floors of specific buildings. The backend required custom integrations with multiple third-party systems and APIs, including Rent Manager, which allows customer data to flow seamlessly and securely through their in-house property management systems.
From there, we helped Pearl optimize its digital marketing strategies, advising on digital ad creative, audience targeting, metrics and reporting, and more.
Blending the digital and real worlds
We’re proud of how we’ve helped refine the Pearl brand experience across both the digital and real worlds. Whether it’s way-finding signage for residential properties, window graphics, environmental advertising, or interior print collateral—our work together has ensured proper context and brand feel at every touchpoint.
Tenant-facing mobile app
Think It First was also selected to design a modern tenant-facing mobile app that allows Pearl to better the tenant experience. Functionality includes maintenance requests, valet parking and delivery reservations, paying rent, community events, and even the ability to unlock your front door using only your smartphone.
Leasing Campaigns
