Raab Collection
Raab Collection
A website redesign and advanced discovery system for a premier historical artifacts dealer, built to engage both collectors and history enthusiasts.
The Raab Collection curates rare and historically significant artifacts, from handwritten letters to personal items from influential figures. To help collectors and history enthusiasts more easily explore this constantly evolving catalog, they needed a modern digital experience built for discovery. We redesigned the website and completely restructured search functionality, expanding beyond a person-only lookup to include time periods, topics, and other intuitive paths into history. Interactive features such as a “Surprise Me” prompt and personalized collections make browsing more engaging for both seasoned collectors and curious learners.
The challenge: transform a narrow, person-only search into a flexible discovery experience that engages both serious collectors and curious history lovers.
The Raab Collection’s previous website only allowed browsing by historical figures, which limited how users could explore their ever-changing catalog of rare artifacts. Without ways to filter by time period, topic, or theme, casual history fans had no clear path to discovery unless they already knew who they were searching for. The challenge was to build a more sophisticated search and filtering system and introduce engaging features that encourage exploration and increase time on site for a diverse audience of collectors and enthusiasts.
Our Solution
We reimagined the site’s search and discovery experience with a multi-layered categorization system that enables browsing by time period, topic, historical figure, and more. To encourage exploration, we added interactive features such as a “Surprise Me” option and personal collection tools that allow users to curate and share their favorites. The result turns browsing into true discovery. In the world of historical artifacts, serendipity drives engagement, and the more paths users have to connect with items, the more likely they are to explore and convert.
Our Approach
Browsing built for collectors and explorers
Design
We redesigned the website to create a more engaging and visually compelling experience for collectors and history lovers alike.
Build
We completely restructured the site’s search and filtering functionality, allowing for a more flexible and powerful discovery experience.
Grow
We are exploring opportunities to add even more features to the site, such as the ability to save personal collections and receive notifications about new items.
Results
Advanced Search
The new search and filtering system allows users to explore the collection in a variety of ways.
Enhanced User Experience
The advanced Megamenu design helps users navigate and discover otherwise hidden gems in Raab’s vast collection of artifacts and shared knowledge.
Revenue and Engagement
The new layout and advanced features have had a positive impact on sales, user engagement, and time on site.
Why It Works
This redesigned experience succeeds because it gives users more meaningful ways to explore The Raab Collection’s catalog. A smarter search and filtering system opens up new paths into history, while features like “Surprise Me” and personalized collections spark curiosity and encourage deeper browsing. The result is a digital platform that not only drives sales, but also captures the excitement of uncovering rare pieces of the past.
Sometimes the best discoveries happen when you’re not looking for something specific.
Want results like these?
E-commerce business with complex inventory? Our website design and conversion optimization services help specialty retailers create engaging discovery experiences that increase customer engagement and drive sales.
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