VETgirl

A 10-year collab with a unique Veterinary CE content provider produced a robust platform that’s launched them to becoming the industry’s leading resource for veterinary continuing education.

With 100,000+ users and over 20,000 hours of original content, VETgirl is prolific in the creation, distribution, and accreditation of continuing education resources for veterinary hospital systems, veterinarians, vet students, vet techs, and nurses. The core of the website is the CE Library– a deep archive of video, podcast, on-demand, and webinar content.

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What We Did

UI/UX Design
Branding
Digital Strategy
Front End Development
WordPress
E-commerce
WooCommerce
Memberships & Subscriptions

Encouraging new subscriptions, by design.

Think It First rearchitected, redesigned, and rebuilt the VETgirl web experience from the ground up, delivering enhancements all over the user experience. Our goals were to educate non-members and encourage new individual and team subscriptions.

Upgrades included a new global style sheet, brand refinements, and vibrant illustrations to better define the VETgirl personality. An overhaul of the CE Library to include new content cards, sophisticated filtering, and faceted search. Streamlined user registration flows and team creation with new multi-step Gravity forms for better data flow. In addition, we refactored a slick pricing page, refined favoriting flows, added pricing estimation tools, designed modular content sections for annual VETgirl U Conference pages, reskinned the message board, and much more. And because veterinarians rarely spend all that much time at a desk, we designed everything to feel and function perfectly on any device.

WooCommerce and WooMemberships

Deep integration with WooCommerce and WooMemberships gives the WordPress site E-commerce functionality while managing complex subscription tiers, automatic payments, and on-demand, one-off, and product purchases.

A sophisticated dashboard and powerful functionality for members and teams

Logged-in subscribers and team managers enjoy a robust dashboard to manage their entire VETgirl life. The bespoke WordPress dashboard provides useful flows for account management, payments, subscription tiers, member and team data views, and unique functionality for team managers to assign content and regularly update the experience for their teams. In addition, users can track their CE credit history, pick up activity right where they left off, view insightful visualizations of personal and team data, track progress in the many Certificate program tracks, and so much more.

An ongoing collaboration

Spanning a working partnership of almost 10 years, Think It First has helped VETgirl through multiple rounds of upgrades, an acquisition, and many summers of VETgirl U Conferences to become the industry’s leading resource for veterinary continuing education. Today, our partnership has never been stronger.

We were impressed with so many attributes. I will choose 2. The first is their guidance. They helped us choose what we needed to improve the platform in a methodical, outlined approach. The second, maybe equally important – their responsiveness. IT and web design can be challenging if this is not your primary profession – and they really work hard to make sure you understand – and walk you through the process.

CoFounder, COO, VETgirl

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