Design

Design with the looks and a clear vision

How We Approach Design

With the user in mind

How will they interact with the experience? What are we asking them to do? We design for real outcomes, putting our customers’ customers first. A combination of visual exploration, user flows, prototyping, and testing ensures that we solve problems effectively through design.

As a strategic business tool

An investment in design is an investment in making it easier for your customers to do what you want them to do. High-performing sites are organized and logical. Low-performing sites are not. Good design is good for business.

To be clear

Simple design solutions with a hint of delight beat over-the-top aesthetics every day. We design with clarity and authenticity to imply maturity and establish credibility beyond the written word. Design is an invisible vehicle. When it’s right, you can’t see it. But you’ll feel it.

First, we listen

We prioritize an open mind because ego hinders opportunity. We’ll offer up bold ideas and let your team’s expertise inform how we mold them into something that works. When you come to us with an idea, we use design as our sandbox.

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Design Capabilities

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Brand Identity

Your customer ultimately defines your brand. We create the tools they need to do it.

Naming. Logos. Palettes. Typography. Style guides.

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Content

Well-designed sites that move people to action tell a story with text and visuals. But it was the story that came first.

We help you write and design the unique story you want to tell.

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User Interface (UI)

We’ll deliver your experience with the perfect mix of functionality and delight. And optimized for the countless devices out there.

The details are the design.

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User Experience (UX)

We craft holistic experiences that fit into the bigger picture, with a focus on user needs, layout, flow, and conversion.

Think of your last impeccable retail experience but in the digital world.

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Interactive Prototyping

Understand how your audiences will use and engage with your digital product before you invest in building it.

Viable. Clickable. A platform for meaningful feedback and iteration.

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Campaign Creative

We craft and improve how your customers engage with your company on the internet.

Qualitative and data-driven.

Related Results

Payday

A new website and rebrand for a regional HR, benefits, and payroll technology provider.

Gelest

A multi-site network and suite of digital tools to support a global leader in materials science and manufacturing.

Heavyocity

An extensible E-commerce platform redesign gives a prominent virtual instrument software company room to stretch its vision.

FAQs

Design, unpacked

We spend the time to nail down your content via outlines and master copy documents, then we produce one (1) set of design prototypes provided for consideration.

Think It First has spent years defining a process to produce accurate, clickable “blueprints” and then functional “color prototypes” that make it easy to experience the design as it’s being produced. Along the way, we iterate and incorporate your feedback at defined project milestones. A TIF design set will include all the key screens, style sheets, and interfaces needed to convey the overall design intent.

A TIF Blueprint is an interactive prototype (or wireframe). It’s a “blue” and white version of your digital product that is designed to prove the functionality and features as they will work in the browser. TIF Blueprint prototypes are not your average wireframe. They are very polished, however, design elements such as color and imagery are not applied at this stage. A pivotal point in the project, the prototype is built to allow all parties to make final decisions on the functionality as well as add critical input to the important design and style of the website.

Your brand carries with it in an instant, your customer’s expectations of what they think their money will buy. It’s a promise of what people believe you and your product or service to be. Think It First can help you define and connect every aspect of the brand experience from naming to signage to digital application. Our designers are experienced brand developers and have a unique specialty when it comes to applying your identity in the digital space.

When content is an integral part of the design process, each page will successfully bridge gaps from one page to the next and take the viewer on a literal journey through your company. It will be succinct and fluid and cohesive; not pieced together and forced to meet a fleeting need.
We covet content as the endoskeleton to our design process and take the steps to wrangle all of it through an organized process that includes outlines and master copy documents. We then create sitemaps, userflows, and information architecture diagrams to nail down the structure for your website, mobile application, or technology product to allow us to understand where we are as users, and where the information we want is in relation to our position. This skillset allows us to create easy to use websites and apps, make online information easy to find, solve usability problems, and make your users happy. For us, it all comes down to creating purposeful designs.

Partnering with us is easy.

With a diverse set of clients that span the Life Sciences, Real Estate, Financial, Higher Education, Manufacturing, and Global Retail sectors, we fit with organizations when they’re ready to stop and think.

Website / Digital Support Plans

Whether we’re expanding your digital presence or cleaning up a mess you inherited, sometimes an iterative approach is the best way to get the best results. Our blended digital support engagements are designed to make continuous improvements over time, with an expected billing structure.

Monthly engagements that fit your budget

Custom Design & Build

We think beyond the deliverables. We’ll guide you through a design-development-launch process that embraces your quest, excels at listening, and executes with style. Your complete satisfaction is guaranteed.

Custom pricing with no big agency overhead

Real reviews from actual clients.

Read Real Reviews

Our reviews are independently procured by Clutch, a third-party agency review platform that conducts one-to-one interviews with clients on behalf of their agency partners.

It’s all publicly available on clutch.co and we think that’s pretty great.

Top Web Design Company Award
Top Web Developers Award
Top WordPress Developers Award
Top Digital Strategy Company Award

Think It First has improved our bounce rates and conversion rates by 2% and 30%, respectively. They have provided timely responses, as well. They offer full training sessions for the team, so members know where and how to update anything.

Think it First is, without a doubt, the best design and development company I’ve worked with in my 20-year career. They’re a small, nimble, but effective group of designers.

We’ve primarily measured success by looking at lead generation efforts. Since partnering with them, we’ve seen a 24% increase in leads, with no change in our budget. We’ve attributed our improvement in leads to the new landing pages, website content, and digital marketing efforts from Think it First.

Think it First has given us the quality of a large company with the size of a boutique firm, which is a good combination for us.

Let's join forces.

Whether we become partners for the long haul or just quick friends, you’ll be happy you took the time to speak with us.

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