All Expertise circles

Digital Campaigns

Clever digital tactics built for 2024

How We Approach Digital Campaigns

Who, where, what

Our approach digs deep to understand who you’re trying to reach, meet them where they are, and establish meaningful touchpoints that help them forget where they met you in the first place.

Action and pull-through

We leverage the capabilities of digital platforms to reach highly specific targets, engage them with relevant content, and inspire immediate action. Clicks, downloads, shares, and views are just the beginning. It’s the pull-through to the next interaction that matters most.

Dynamic, data-driven

Digital marketing offers a dynamic and data-driven way to connect with prospects and achieve profound business goals. If you’re not targeting with data or measuring KPIs for success, you’re shooting with blanks.

Frequency

Campaign offerings of information, insights, and promotions are great until the faucet turns off. The value of a digital campaign is in its frequency– to maintain visibility and stay top of mind. Turning a campaign on and off breaks trends in data, which is necessary to fine-tune and optimize for extended returns.

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Digital Campaign Capabilities

Paid Search

Reach your customers exactly when and where they’re hunting for what you offer.

Search. Click. Convert.

Paid Social

Create frictionless digital experiences where your customers spend their digital time.

Awareness. Conversions. Leads.

Landing Pages

Design lead-generation strategies that convince and convert. We’ll help gather and develop the valuable content your targets want to consume and flow data back to your CRM.

Content. Forms. Integrations.

SEO/SEM

Optimize your website for search engines to improve search visibility. We’ll help potential leads find your content organically.

Best practice and no longer optional.

Email

Think email’s dead? Intuit bought MailChimp for $12 billion.

Design. Personalization. Automation. Long live the inbox.

Content & Video

We’ll strategize, create, and distribute content that educates, entertains, and solves a need.

Let’s tell your story like you never thought you could.

Opt-in Forms

We’ll place opt-in forms strategically on your website, such as pop-ups, slide-ins, inline forms, or something extraordinary.

Put your website to work.

Demand-Gen

Build long-term awareness and nurture the audiences that matter most (aka, those likely to become customers).

Data-driven and constantly refined.

Chestnut Hill College

Beyond Resilience, the Campaign for Chestnut Hill College.

Acne Hormones

An educational website energizes a campaign helping millions who struggle with the most common skin condition in the US.

Pearl Properties

A new site, tenant-facing mobile app, digital marketing strategy, and brand collateral to put this Philadelphia Commercial Real Estate company on track to expand its footprint.

Worth checking out

Want to Know the Number One Reason Content Marketing Efforts Die?

Content marketing works. It can help your business generate brand awareness, scale traffic, establish authority, build trust, inform audiences, raise money, facilitate self-education… its applications are just about (but not quite) endless. But lots of content marketing efforts die. They lose steam; they go dormant. They’re abandoned. There are a number of reasons why this happens. More often than not, though, a lack of organizational commitment is what kills a content marketing strategy.

Emailing with Clients: 13 Tips, Zero Tricks

Email is the perfect blend of art and science. It’s a skill honed over time. The earlier you treat it as such, the better off you’ll be in the long run. So here are some tips to getting more out of email.

Answering the “What About SEO?” Question with… More Questions

Related to web projects, prospective clients often ask us, “What about SEO?” Usually they are asking this question because they loosely know that a website and SEO have something to do with each other. Sometimes they’re asking it because they think that’s what they’re supposed to ask. Whatever the driver, we almost always answer that question with… More questions.

Because No One Wants Another Self-Aggrandizing Newsletter in Their Inbox

Over the years, we’ve amassed quite a universe of contacts. Clients past and present. Vendors. Partners. Prospects that didn’t sign that we’re still close with. Employees that moved on to other cool things. Recently, we decided that we wanted to do something with that universe. That naturally led us to think “newsletter!” We thought about rounding up our most recent blog posts, showcasing our latest projects, and curating a bunch of interesting content from around the web. But then we thought otherwise.

Partnering with us is easy.

We serve a diverse set of clients that span the Life Sciences, Real Estate, Financial Services, Higher Education, Manufacturing, and Global Retail sectors. We fit with organizations when they’re ready to stop and think.

Website / Digital Support Plans

Whether we’re expanding your digital presence or cleaning up a mess you inherited, sometimes an iterative approach is the best way to get the best results. Our blended digital support engagements are designed to make continuous improvements over time, with an expected billing structure.

Monthly engagements that fit your budget

Custom Design & Build

We think beyond the deliverables. We’ll guide you through a design-development-launch process that embraces your quest, excels at listening, and executes with style. Your complete satisfaction is guaranteed.

Custom pricing with no big agency overhead

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Real results from actual clients.

Read Real Reviews

Our reviews are independently procured by Clutch, a third-party agency review platform that conducts one-to-one interviews with clients on behalf of their agency partners.

It’s all publicly available on clutch.co and we think that’s pretty great.

Think It First has improved our bounce rates and conversion rates by 2% and 30%, respectively. They have provided timely responses, as well. They offer full training sessions for the team, so members know where and how to update anything.

Think it First is, without a doubt, the best design and development company I’ve worked with in my 20-year career. They’re a small, nimble, but effective group of designers.

We’ve primarily measured success by looking at lead generation efforts. Since partnering with them, we’ve seen a 24% increase in leads, with no change in our budget. We’ve attributed our improvement in leads to the new landing pages, website content, and digital marketing efforts from Think it First.

Think it First has given us the quality of a large company with the size of a boutique firm, which is a good combination for us.

Let's join forces.

Whether we become partners for the long haul or just quick friends, you’ll be happy you took the time to speak with us.