All Expertise Strange shape

Strategy & Consulting

Proactive strategy for perfect execution

How We Approach Strategy & Consulting

All about balance

Successful strategy is panoramic. Our approach balances business objectives with user needs, comprehensive scope with unknown edge cases, and best practices with unencumbered creativity. We always give equal weight to aesthetics and utility.

Success leaves clues

What works for one organization won’t predict success for another. But, we bring a unique perspective from across industries to help uncover the opportunities hiding in your issues. We tailor successful outcomes achieved elsewhere to the need at hand.

Iterate to innovate

Walk before you run. Then, sprint. Important endeavors require the perfect blend of calculation and aspiration. We see the purpose of strategy as mapping out the right incremental steps to achieve the larger goal while mitigating long-term risks and costs.

For realistic deliverables

There’s no value in roadmapping a solution if it can’t be executed. We strategize for deliverables that can actually get produced, with measurable results and expectations we set with our client partners early on.

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Strategy & Consulting Capabilities

Website Optimization

High-performing sites are our bread and butter. We’ll monitor, test, refine, and help set KPIs to ensure you’re getting the most from your investment.

From speed, performance, and conversions, to UX and content.

Website Audits

We’ll look at your site’s strengths, weaknesses, opportunities for improvement, and potential issues. Then, we’ll deliver recommendations to improve performance, user experience, content, and tech stack.

Is your website meeting its objectives?

Product Strategy

We help you shape the vision for your product or app through the entire lifecycle. Let’s transform wish lists into budgeted project scopes, definable success metrics, and clear deliverables.

The best products begin with fortified plans for execution.

Content Strategy

Let’s build the machine that turns your genius into material your customers are hungry for. Our strategists help define your target audiences, create SEO-friendly content they care about, and plan for omnichannel distribution.

Content is the beating heart of the internet.

Accessibility

The web is for all people of all abilities, but most sites aren’t designed with sensory and cognitive impairments in mind. Ours are. And we’re happy to share the right steps to take to get your site ADA-compliant.

An inclusive website is good for business.

Google Analytics / GA4

We’ll dig into the analytics and metrics to help you make sense of it all. Don’t have a proper GA setup? We’ll stitch in the necessary frameworks to help us develop reporting dashboards so you always know what’s happening on your site.

If you’re not measuring, how will you improve?

AI Strategy

The benefits of embracing AI in your business are infinite. Let’s talk about the ways we can leverage AI proof of concepts to solve gaps in your customer experience.

Use AI to personalize experiences and delight your customers.

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Site Planning & Requirements

Lean on our experts to assess your toolset, define functional requirements, and build a digital roadmap to get you where you want to go. Watch as your vision comes to life through a successfully executed plan.

Think. It. First.

Related Results

Gelest

A multi-site network and suite of digital tools to support a global leader in materials science and manufacturing.

Pearl Properties

A new site, tenant-facing mobile app, digital marketing strategy, and brand collateral to put this Philadelphia Commercial Real Estate company on track to expand its footprint.

DiscoverPHL

Maximizing Philadelphia’s $1.2B global tourism and business presence with a site redesign and a suite of digital tools.

FAQs

Strategy, unpacked

What about Content Strategy?

Without content, a website has only interactions and buttons. Think It First helps marketing teams create strategies around the development of effective and shareable content in the age of social media and SEO. We help plan around the type of content your site will need in order to attract and educate visitors, guide the experience on your site, and the workflows and responsibilities related to its development. Think It First creatives are effective strategists there to help in your business’s content development and organization needs.

What happens if I want to add some features to my project while you’re building it?

We like to be flexible and responsive to your needs, we also like to deliver what we promise within the timeframes and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige.

If this new feature is something you would like to add to your website but is not directly tied to your original objectives, then we will suggest a change order or possibly we will schedule it for a second iteration of the website once it has been launched. Change Orders will be priced at a blended creative rate of $150/hr. The blended creative rate is a mixed rate including strategy, consulting, design, and web development. The scheduling of a new phase after the initial launch of the website will require a new proposal or we’ll just roll it into one of our digital support plans.

What is a TIF “Blueprint” prototype?

A TIF Blueprint is an interactive prototype (or wireframe). It’s a “blue” and white version of your digital product that is designed to prove the functionality and features as they will work in the browser. TIF Blueprint prototypes are not your average wireframe. They are very polished, however, design elements such as color and imagery are not applied at this stage. A pivotal point in the project, the prototype is built to allow all parties to make final decisions on the functionality as well as add critical input to the important design and style of the website.

Worth checking out

Want to Know the Number One Reason Content Marketing Efforts Die?

Content marketing works. It can help your business generate brand awareness, scale traffic, establish authority, build trust, inform audiences, raise money, facilitate self-education… its applications are just about (but not quite) endless. But lots of content marketing efforts die. They lose steam; they go dormant. They’re abandoned. There are a number of reasons why this happens. More often than not, though, a lack of organizational commitment is what kills a content marketing strategy.

Answering the “What About SEO?” Question with… More Questions

Related to web projects, prospective clients often ask us, “What about SEO?” Usually they are asking this question because they loosely know that a website and SEO have something to do with each other. Sometimes they’re asking it because they think that’s what they’re supposed to ask. Whatever the driver, we almost always answer that question with… More questions.

Trust The Process

This post isn’t about ~~Ben~~ ~~Harden~~ Maxey or Jo-Jo or Sam Hinkie’s 7,000-word resignation letter. It’s not about a perplexing inability to win on the road against bottom-half teams. Aside from borrowing a hashtag, this post has nothing to do with basketball.

Humblebrag Time: Think It First Named a Clutch 1000 Firm

Yeah, we win awards, too. But we’re not going to brag about it. Oh wait…

Partnering with us is easy.

With a diverse set of clients that span the Life Sciences, Real Estate, Financial, Higher Education, Manufacturing, and Global Retail sectors, we fit with organizations when they’re ready to stop and think.

Website / Digital Support Plans

Whether we’re expanding your digital presence or cleaning up a mess you inherited, sometimes an iterative approach is the best way to get the best results. Our blended digital support engagements are designed to make continuous improvements over time, with an expected billing structure.

Monthly engagements that fit your budget

Custom Design & Build

We think beyond the deliverables. We’ll guide you through a design-development-launch process that embraces your quest, excels at listening, and executes with style. Your complete satisfaction is guaranteed.

Custom pricing with no big agency overhead

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Real reviews from actual clients.

Read Real Reviews

Our reviews are independently procured by Clutch, a third-party agency review platform that conducts one-to-one interviews with clients on behalf of their agency partners.

It’s all publicly available on clutch.co and we think that’s pretty great.

Think it First is, without a doubt, the best design and development company I’ve worked with in my 20-year career. They’re a small, nimble, but effective group of designers.

We’ve primarily measured success by looking at lead generation efforts. Since partnering with them, we’ve seen a 24% increase in leads, with no change in our budget. We’ve attributed our improvement in leads to the new landing pages, website content, and digital marketing efforts from Think it First.

Think It First has improved our bounce rates and conversion rates by 2% and 30%, respectively. They have provided timely responses, as well. They offer full training sessions for the team, so members know where and how to update anything.

Think it First has given us the quality of a large company with the size of a boutique firm, which is a good combination for us.

Most agency newsletters are a little in love with themselves. This ain’t that.