Trex
Trex®
A new product launch website anchored by an interactive Build Your Own tool that lets customers customize Trex® Spiral Stairs in real time for their outdoor living space.
Trex® is one of the most trusted brands in outdoor living, known for transforming backyards with high-quality decking and railing systems. As they expanded their portfolio with the launch of Trex® Spiral Stairs, they needed a dedicated digital experience that would introduce the product, clearly communicate its benefits, and help homeowners visualize how a spiral staircase could elevate their outdoor space.
We created a product-focused website centered around an interactive Build Your Own tool that enables users to customize their staircase in real time. As materials, finishes, and configurations are selected, the product updates instantly — an essential feature for a high-consideration purchase where visualization drives confidence and conversion.
The challenge: launch a customizable new product site while maintaining strict brand consistency for a trusted home improvement leader. Give customers the ability to design and visualize their staircase for a confident purchase.
Trex® needed to introduce spiral stairs as a natural extension of their outdoor living product line while giving customers an intuitive way to visualize and customize their purchase. Spiral stair design involves many choices, including height, diameter, treads, materials, and finishes, so the digital experience had to support complex configuration with real-time visual feedback. At the same time, the solution needed to maintain Trex’s rigorous brand consistency, including strict control of fonts, colors, and UI elements. Because visualization strongly influences purchase confidence in outdoor home improvement products, the configurator needed to feel seamless, accurate, and trustworthy to homeowners.
Our Solution
We solved this challenge by creating a multi-step visualizer showing real-time updates as customers customize their staircase. This immersive lead-capture tool serves as the centerpiece of the website, delivering an intuitive experience that keeps users engaged while staying fully aligned with Trex’s brand standards. By combining complex configuration options with a clear and trustworthy interface, it helps homeowners feel confident in their purchase.
Our Approach
Modern design. Secure build. Ongoing support.
Design
We introduced the new spiral stairs line with a website design that feels right at home within the trusted Trex brand.
Build
We developed a multi-step visualizer that delivers real-time customization and makes designing a spiral staircase simple.
Grow
We are exploring opportunities to further enhance the visualizer with additional features and customization options as part of our website care plan.
Results
Interactive Visualizer
The multi-step visualizer provides a highly engaging and interactive user experience.
Brand Extension
The website successfully launches the new spiral stairs product line as a natural extension of the Trex brand.
Lead Capture
The interactive nature of the site has led to an increase in leads, bolstered user engagement, and time on site.
Why It Works
The Trex® Spiral Stairs launch succeeded because the visualizer gives customers exactly what they need to buy with confidence: the ability to design their staircase and see it come to life in real time. As the centerpiece of the site, it transforms a complex product into a clear, engaging, and persuasive experience. And by maintaining Trex’s strict brand standards across every detail, the solution feels trustworthy, seamless, and unmistakably Trex.
When customers can see it, they can buy it.
Want results like these?
Launching a new product line or need interactive website design? Our web development and digital marketing services help home improvement brands and manufacturers create engaging customer experiences that drive conversions.
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