Most agency newsletters are a little in love with themselves. This ain’t that.
Digital Matters is our regular email newsletter featuring handpicked tech-first ideas and industry trends.
Strategy & Consulting
Proactive strategy for perfect execution
How We Approach Strategy & Consulting
All about balance
Successful strategy is panoramic. Our approach balances business objectives with user needs, comprehensive scope with unknown edge cases, and best practices with unencumbered creativity. We always give equal weight to aesthetics and utility.
Success leaves clues
What works for one organization won’t predict success for another. But, we bring a unique perspective from across industries to help uncover the opportunities hiding in your issues. We tailor successful outcomes achieved elsewhere to the need at hand.
Iterate to innovate
Walk before you run. Then, sprint. Important endeavors require the perfect blend of calculation and aspiration. We see the purpose of strategy as mapping out the right incremental steps to achieve the larger goal while mitigating long-term risks and costs.
For realistic deliverables
There’s no value in roadmapping a solution if it can’t be executed. We strategize for deliverables that can actually get produced, with measurable results and expectations we set with our client partners early on.
Strategy & Consulting Capabilities
Website Optimization
High-performing sites are our bread and butter. We’ll monitor, test, refine, and help set KPIs to ensure you’re getting the most from your investment.
From speed, performance, and conversions, to UX and content.
Website Audits
We’ll look at your site’s strengths, weaknesses, opportunities for improvement, and potential issues. Then, we’ll deliver recommendations to improve performance, user experience, content, and tech stack.
Is your website meeting its objectives?
Product Strategy
We help you shape the vision for your product or app through the entire lifecycle. Let’s transform wish lists into budgeted project scopes, definable success metrics, and clear deliverables.
The best products begin with fortified plans for execution.
Content Strategy
Let’s build the machine that turns your genius into material your customers are hungry for. Our strategists help define your target audiences, create SEO-friendly content they care about, and plan for omnichannel distribution.
Content is the beating heart of the internet.
Accessibility
The web is for all people of all abilities, but most sites aren’t designed with sensory and cognitive impairments in mind. Ours are. And we’re happy to share the right steps to take to get your site ADA-compliant.
An inclusive website is good for business.
Google Analytics / GA4
We’ll dig into the analytics and metrics to help you make sense of it all. Don’t have a proper GA setup? We’ll stitch in the necessary frameworks to help us develop reporting dashboards so you always know what’s happening on your site.
If you’re not measuring, how will you improve?
AI Strategy
The benefits of embracing AI in your business are infinite. Let’s talk about the ways we can leverage AI proof of concepts to solve gaps in your customer experience.
Use AI to personalize experiences and delight your customers.
Site Planning & Requirements
Lean on our experts to assess your toolset, define functional requirements, and build a digital roadmap to get you where you want to go. Watch as your vision comes to life through a successfully executed plan.
Think. It. First.
Partnering with us is easy.
We serve a diverse set of clients that span the Life Sciences, Real Estate, Financial Services, Higher Education, Manufacturing, and Global Retail sectors. We fit with organizations when they’re ready to stop and think.
Website Growth Plans
You want growth. We’ve got a plan. Gain visibility, improve lead conversions, generate revenue, and grow your business through a combination of clear thinking and flawless execution. Growth plans aren’t magic; they are your plan to succeed.
Explore Website Growth PlansCustom Design & Build
We think beyond the deliverables. We’ll guide you through a design-development-launch process that embraces your quest, excels at listening, and executes with style. Your complete satisfaction is guaranteed.
Custom pricing with no big agency overheadRelated Results
FAQs
Strategy, unpacked
Without content, a website has only interactions and buttons. Think It First helps marketing teams create strategies around the development of effective and shareable content in the age of social media and SEO. We help plan around the type of content your site will need in order to attract and educate visitors, guide the experience on your site, and the workflows and responsibilities related to its development. Think It First creatives are effective strategists there to help in your business’s content development and organization needs.
We like to be flexible and responsive to your needs, we also like to deliver what we promise within the timeframes and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige.
If this new feature is something you would like to add to your website but is not directly tied to your original objectives, then we will suggest a change order or possibly we will schedule it for a second iteration of the website once it has been launched. Change Orders will be priced at a blended creative rate of $150/hr. The blended creative rate is a mixed rate including strategy, consulting, design, and web development. The scheduling of a new phase after the initial launch of the website will require a new proposal or we’ll just roll it into one of our digital support plans.
A TIF Blueprint is an interactive prototype (or wireframe). It’s a “blue” and white version of your digital product that is designed to prove the functionality and features as they will work in the browser. TIF Blueprint prototypes are not your average wireframe. They are very polished, however, design elements such as color and imagery are not applied at this stage. A pivotal point in the project, the prototype is built to allow all parties to make final decisions on the functionality as well as add critical input to the important design and style of the website.
Worth checking out
The TIF Flywheel™: Our Approach to Digital Growth
Discover our proven 5-pillar approach to digital growth. From strategy to conversions, learn how our Growth Plans drive measurable results for businesses.
Growth Plan: The Clear Next Step After Your Website Launch
Ready to move beyond one-off projects and start building momentum after launch? Explore how digital growth plans could be your marketing solution.
The TIF Flywheel in Action: A System for Digital Growth
A real-world example of the TIF Flywheel™, showing how aligned strategy, authority, traffic, conversion, and infrastructure drive meaningful digital growth.
The Hidden ROI of a Website Growth Plan
Done right, a website growth retainer offers strategic improvements with measurable outcomes. Explore the hidden ROI of an iterative approach to upgrades.
7 Website Red Flags That Are Killing Your Leads (And What to Do About It)
If your site isn’t converting the way it should, you may already be unfortunately familiar with one —or more— of these critical red flags. Let’s take a look at the 7 biggest website issues identified in Think It First’s free B2B Marketing Website Checklist — and tell you how to fix them.
Real reviews from actual clients.
Read Real ReviewsOur reviews are independently procured by Clutch, a third-party agency review platform that conducts one-to-one interviews with clients on behalf of their agency partners.
It’s all publicly available on clutch.co and we think that’s pretty great.
