Proactive Care On-Demand
MedScope America
The Challenge
In business for over 15 years, MedScope America is a privately held medical alert company located in Philadelphia’s suburbs. MedScope is a family owned business that’s built their success on selling directly to customers. The challenge was to help them to see opportunity beyond current customer segments and to re-focus their efforts on building partnerships with other healthcare organizations as a value-added service.
Our Approach
Think it First’s approach was to maintain MedScope’s products and service oriented approach, but package their offerings in a new way, separate from their direct to consumer business. After all, selling products and monitoring services to an individual in need or a family member is an entirely different value proposition than creating and selling partnerships with large regional hospital groups and home healthcare staffing firms. Through a new visual brand language, a new website, trade show displays and print materials supporting the new sales campaign, we positioned MedScope as a value-added partner for healthcare organizations around the country.
“MedScope has had the pleasure of working collaboratively with Think it First on various projects, including: a full website build, content creation, marketing material development and overall marketing strategy. We were immediately impressed with their level of professionalism and their eye for detail. We would strongly recommend Think it First for anyone looking for a full service marketing team who will dedicate their efforts to helping your company succeed.”
JERRY SMITH
National Sales Director, MedScope America
